Our Philosophy

Blending exploration with innovation

We love exploring incredible places, meeting new people, and learning more about different cultures and ways of life. At CRANBOURN^®, we blend our botanical discoveries with the latest designs, formulations, and manufacturing processes to continually improve our fragrance products sustainably.

Pursuing the finest botanicals, essential oils & ingredients

Throughout our travels, we are continually amazed by the scents and aromas of different places – how evocative they are and how they can stir up specific memories and emotions. We set out to discover the diverse local botanical ingredients contained in these scents and how these might help us improve our fragrance products whilst ensuring that all botanical ingredients are sustainably sourced.

Heritage and innovation in a modern world

The talented team of people who help us create our CRANBOURN^® products have varied skills and passions. Some team members have fascinating traditions going back many generations, whereas others are innovators and inventors with a modern take on conventional ideas. Many in our team have years of experience working with some of the most renowned global luxury brands.

What our team have in common is a passion for perfume, quality, and sustainability. By working closely, we can ensure we bring you the best fragrances and wellbeing products. We also choose our supply partners carefully based on their experience, research, values, and heritage.

Fragrance Atmospheres™ for wellbeing

CRANBOURN^® evolved from the belief that environments and atmospheres™ have a powerful impact on personal wellbeing. Our philosophy from the outset has been to design and create premium fragrance products that improve the quality of people’s environments.

We thoughtfully craft fragrance and wellbeing experiences for our customers to help them enrich their daily lives and enhance their shared moments with others, creating their Atmospheres™.

Revitalising for good

CRANBOURN^®’s founders have always believed that luxury and sustainability are not mutually exclusive concepts. This deeply held belief led CRANBOURN^® to join forces with the B Corp (B Corporation) movement: a new kind of business that balances purpose and profit. To find out more about the B Corp movement, please visit bcorporation.net.

We always insist on Fairtrade and ecologically sound products and practices. Our fragrance Collections provide you with the comfort and freedom to choose your wellbeing products without compromising on quality, sustainability, or ethics. We passionately believe that luxury products and experiences should not cost the earth.

CRANBOURN^® is committed to donating 10% of net profits to charitable causes.