Our Story

Fragrances with individuality

CRANBOURN^® is an innovative British fragrance brand with authenticity at its heart, founded by husband-and-wife Simon and Abigail Joy.

Scents and fragrances are essential to our founders. They affect our environments and atmospheres and significantly impact our well-being. Simon and Abigail were disappointed with the range of available fragrance products for some time. They also realised that none aligned with their sustainable values, love of nature, or sense of individuality and that others might feel the same way.

A better way becomes Another Way

Living in different global locations while growing up formed many olfactory memories for Simon, from lemongrass growing in the garden in Abidjan, Ivory Coast, to the aroma of lavender in France. These diverse experiences and their deep, lifelong enjoyment of nature and scent inspired them both to learn more about the history and cultural significance of fragrance.

After decades of experience in the Italian design and luxury goods industry, Simon realised that there had to be a better way to combine a love for the finer things with a modern, sustainable lifestyle.

Our founders passionately believe in the power of fragrance and aromatherapy, which are beneficial to individual well-being and impact the quality of our daily lives. Simon and Abigail wanted to craft higher-quality products through tradition, innovation, and sustainability. They also wanted their business to be ethical and a force for good.

Inspiration by blending tradition with innovation

Over many years, while living and working in London, France and Italy and travelling widely around the globe, the inspiration for CRANBOURN^® took hold.

From our company’s humble beginnings and inception, Simon and Abigail decided to operate their business differently from traditional luxury companies – many of whom pay lip service to social and environmental considerations through greenwashing. This is why they joined forces with organisations such as B Corp: they view our social and ecological impact as equally crucial as profit, and they refer to their unique approach and philosophy as #AnotherWay.

Their aim then, as it is now, was to combine the very best ingredients with traditional and modern production techniques to ensure the highest quality products in a sustainable, ethical way.

Fragrance philosophy, exploration and discovery

Our founders share their product philosophy and development approach with our Master Perfumers: leading international perfumers who have worked with some of the most famous global luxury brands. Their wealth of knowledge enables them to create fragrance Collections that can subtly evoke moods, emotions, and Atmospheres™ to revitalise, inspire and entertain.

CRANBOURN^® uses the finest ingredients, combining tradition, innovation, and authenticity to deliver superior scent experiences while always remaining mindful of social and environmental considerations.

The CRANBOURN^® colour palette

The breathtaking sights and Atmospheres™ that our founders experienced from their travels influenced the signature CRANBOURN^® blue, white, burnt orange and bronze. These contrasting naturally occurring colours reflect the company’s passion for the natural environment whilst also encapsulating all the aspects of the fragrance wheel, from rich Oriental spices to cool, Fresh aquatic tones. Glistening turquoise oceans and golden dusky sunsets were significant inspirations.

Escape with the evocative Art of Atmospheres™

Bring a world of evocative fragrance Atmospheres™ into your living space with scents designed to become timeless modern classics.

From a quintessentially British country garden to Nordic pine forests and Moroccan riads, escape to iconic global destinations from the comfort of your own home with Art of Atmospheres™ Collections.

Experience the power of fragrance and aromatherapy and weave olfactory magic into your daily routines and rituals to ensure your well-being. Our Art of Atmosphere™ Collections celebrate the power of scent, empowering consumers to create evocative atmospheres and authentic scent memories.