The Fragrance Foundation

We create our products with a modern sustainable lifestyle in mind. Our luxury fragrances are crafted with innovation at the forefront – we blend traditional ideas and high-quality ingredients with modern processes and sustainable production techniques. We strive to be the best of the best, working with our prestigious team of expert perfumers who have over a century of combined industry experience and have previously worked with some of the most famous global luxury brands.

For this reason, it has always been of the utmost importance to us to be part of fragrance history. CRANBOURN^® is part of The Fragrance Foundation, the global authority for the fragrance industry.

A prestigious international authority

This esteemed and globally respected organisation was founded back in 1949 in New York, the hub of culture, fashion, innovation and fragrance. The foundation was founded by Chanel, Elizabeth Arden, Coty, Helena Rubinstein and Guerlain.

The organisation is not-for-profit and is recognised as the international authority for fragrances around the globe. The group aimed to expand appreciation for scent, educate about the intricacies of scent, grow sales of fragrance internationally and provide insights and awards for the fragrance industry.

The Fragrance Foundation is considered the global educational arm of the industry, and it strives to inspire and enlighten people on the incredible artistry of fragrance.

Empowering the fragrance industry

The Fragrance Foundation uses its platform to provide a hub of resources and information for both established fragrance brands and emerging talent.

As well as supporting the business side of fragrance, The Fragrance Foundation also aims to spread the word to consumers about the beauty, passion and power of scent. They use their influence and presence to educate consumers about the creativity and innovation in the industry, and how fragrance can affect our emotions, memories and environments we experience in our everyday lives.

Becoming part of fragrance history

As a luxury fragrance brand, it was important to us to become part of The Fragrance Foundation and align ourselves with prestigious historical names in the world of scent with similar values to ours.

We champion the unique power of fragrance and its magical connection to emotion, atmospheres and memory. We also strive to spread the word to consumers that for CRANBOURN^® luxury can also mean sustainability. We pride ourselves on standing shoulder to shoulder with an organisation with such a rich history and aligned ideals.

To find out more about CRANBOURN^®’s history and heritage, read Our Story.